Category: Marketing Cloud

  • Hybrid Agentic AI Use Cases: Combining OpenAI AgentKit and Salesforce Agentforce

    Introduction The OpenAI DevDay 2025 announcements signal a new era for enterprise AI — one where agents no longer live inside a single ecosystem but collaborate across them. With AgentKit now generally available, organizations have more flexibility than ever to build and connect agentic AI systems. Drawing on my experience in CRM strategy and Salesforce architecture, I see a clear…